

It was revealed later that week that Ethan Lader was the director for the video.

The music video premiered on July 12, 2010, on the music channel program The Official UK Top 40. Member 27, 2010, "What If" debuted at number 76 on the Billboard Hot 100. On the same week it rose to number 5 on the UK R&B Chart, marking his fourth top five on the R&B Chart hit Then the following week it rose again to number 12, marking Derulo's fourth top-15 single in the UK. The following week, the single rose 21 places to number 19, marking Derulo's fourth top-20 single in the UK. The single also charted at number 18 on the UK R&B Chart that same week. "What If" debuted on the UK Singles Chart at number 40 on July 17, 2010, following the release of the accompanying music video.
